MINI Takes The States 2016
To help coordinate and support MINI Takes The States 2016—a two-week, coast-to-coast road rally for MINI owners and enthusiasts.
Manage the daily transportation and execution of event environments across 15 locations nationwide.
Each location’s venue required a unique setup that would not only accommodate hundreds of people and their MINIs but also help keep the party rolling from morning rallies ‘til evening events.
Organizing MINI Takes The States 2016 was no small feat. In fact, 2016 was the largest turnout in the rally’s ten-year history. We—along with 900 of our closest friends—trekked from Atlanta, Georgia to Palm Springs, California, covering 4,397 miles and 18 states in just 15 days.
Keeping this epic event moving was a team effort, and we pitched in to make sure everything that needed to get done got done. If a problem popped up, our team jumped in to solve it—ensuring the event continued to run as smoothly as possible.
In all, the 10th anniversary rally drew 4,477 participants while raising over 1,000,000 meals for Feeding America. We’re thrilled our work helped MINI show appreciation to their customers, give back to the community in a meaningful way and create the road trip of a lifetime.