What happens when an industry built on handshakes and relationships suddenly comes to a standstill?
For LiuGong North America, the problem was especially painful. A challenger brand seeking to gain ground in a fiercely competitive market – construction equipment – hit a major speedbump.
The construction business is a contact sport – face-to-face contact is how sales are made; orders are almost always written in person. For a brand with low brand recognition, this was even more important. With no trade shows or sponsored events to have those moments of direct contact, LiuGong needed another way.