The AACN annual NTI conference is a destination for nurses looking to learn, share and explore what’s new in critical care treatment, technology and practices—making it the obvious place for Mindray to roll out its BeneVision N-Series.
While a product launch needs to be informative, Mindray also wanted it to be fun. So we created an interactive experience that brought the hospital environment to the show floor and showcased the BeneVision N-Series in larger-than-life style.
We shrank the hospital by creating an isometric view of a typical setup with an animated touchscreen experience, allowing users to digitally navigate the environment from the show floor while discovering how Mindray’s products work in each area.
To highlight Mindray’s N22 patient monitoring system, we created a larger-than-life replica, duplicating the device’s exact dimensions, with custom animation featuring real-life use case video.
We focused the majority of their spend on creating the attention-grabbing engagements, and then incorporated rentals and elements from previous booths to make the space feel fresh while keeping costs down.
“We enjoy working with people who are passionate about what they do and want the end result to be the best it can be. So working with Czarnowski, who we know loves everything they do, makes our job easier and makes the end result exactly what we want: fantastic and spectacular.”
— Beth Aquaviva, Senior Marketing Manager for Patient Monitoring, Mindray North America
