Czarnowski Collective helped Kubota reinvent their annual Connect Dealer Meeting experience to meet social distancing guidelines while connecting with a dealer network of 3,000 across 4 regions of the United States.
The hybrid event blended a broad online audience with a smaller live audience centralizing all content and engagement through the Connect Virtual Platform.
Integral to the experience, the general session set became the hub for live stream presentations, panel discussions, and pre-recorded product demos.
The onsite Kubota staff hosted collaborative zoom meetings with dealers in branded meeting spaces that provided active backdrops for the virtual exhibit hall.
The physical audience registered, received complimentary masks, and passed a temperature check. Other health and safety measures were in place including single-serve hospitality items, sanitization stations, and socially distanced seating throughout.
To wrap the day country recording artist Brad Paisley performed a virtual concert for the entire audience from his home in Nashville, TN.
