The annual Consumer Electronics Show (CES) is a veritable who’s who of next-generation innovators. With over 75,000 attendees from 150 countries and 2.6 million net square feet of show space, HS Ad knew they had to do something big to stand out.
As HS Ad’s partner for CES 2018 we supported their amazing design with exceptional fabrication, engineering and execution. With the majority of the structural materials produced by us, we faced a major challenge of only having weeks to fabricate and build the 200’x110’ experience
LG’s CES experience was a journey through their product ecosystem, with attendees flowing from home electronics and Nano Cell technology to artificial intelligence and beyond.
The crowning jewel of HS Ad’s design was a winding 92-foot long canyon made up of more than 240 flexible OLED screens featuring images of everything from outer space to the deep sea.
We were responsible for everything structural—from the trusses in the ceiling down to the tiles on the floor—and producing 43,500 square feet of fabric.
With 50 trailer loads of off-the-shelf rentals and sub-structure, we were able to create an impactful experience for HS Ad while staying within budget and delivering on time.
