GMC has a 100-year history of being a powerhouse truck builder. The brand has also grown to represent a lot more, and GMC was looking to push the envelope on where it would go next. So they came to us.
We used tactics like brand research, creative strategy and intricate design to make sure GMC’s auto show experience was as powerful and precise as their vehicles. We also pioneered a fidelity matching process to create kinetic rhythm through computer graphics.