United States Postal Service fills the lead generation gap via an online virtual exhibit space.
Czarnowski Collective has been delivering the USPS trade show program for a number of years. Still beaming from the award-winning USPS CES Exhibit Experience, COVID-19 entered and the team found themselves staring at a growing list of canceled shows. We knew we needed to quickly pivot our approach to digital in order to stay connected to their trade show audience base and continue to generate leads to build on the momentum from the CES experience.
Leveraging the CES exhibit design as a blueprint, we created an interactive virtual experience as a platform for exploration of featured USPS products, services, and marketing messages. Offerings included a series of informational and engaging content, including; marketing videos, product interactives, a digital arcade, and a postcard opportunity to invite colleagues to the dynamic virtual space. With this new online experience, not only can USPS drive traffic from trade events to this site, it is also opened a channel to organic traffic that increases both B2B and B2C lead generation.