As the Dunkin’ Brands Global Convention’s General Contractor, we were tasked with introducing the latest evolution of the Dunkin’ brand while promoting the next generation of stores to franchisees.
We created a bright, fun, interactive event highlighting the brand’s new look, redesigned stores, fresh fare and vendor innovations to generate franchisee excitement and show what’s new at Dunkin’.
We met with the Dunkin’ team over several months, discussing their still-evolving concepts, vision and brand to put together a plan covering almost every aspect of their first convention in nine years.
The convention’s “Next is Now” theme was threaded throughout—including next-gen Dunkin’ and Baskin-Robbins pop-up stores complete with food prep and storage areas for franchisees to explore.
We created and stocked three working kitchens requiring 25,000 pounds of food, 26 refrigerators, 150 prep tables, 800 baking sheets and numerous blenders, microwaves and utensils.
Dunkin’ was impressed with our ability to deliver exactly what we promised: 4,300 attendees, 185,000 square feet, 662,931 pounds of freight, 4,298 project hours and, of course, one very happy customer.
