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Czarnowski North America
2287 S Blue Island Dr
Chicago IL 60608
1 (800) 247-4302

Czarnowski GmbH
Schanzenstrasse 39 D4-D5
51063 Cologne, Germany
+49 (0) 49.221.922321-0

Czarnowski Shanghai
555 Dongchuan Road
Building #6, Rm 04, 1/F
Shanghai, PR China, 200241
+86 (0) 21.34713691

Essilor at Vision Expo West

An engaging education

Essilor needed to educate Vision Expo West attendees on their new, hard-to-explain Crizal product in an engaging way.

To do that, we built a custom, interactive customer journey to launch the Crizal product, showcase its benefits and promote the Essilor brand.

We coordinated with Essilor to fully understand Crizal, a glass lens coating that filters out harmful light while still allowing beneficial light to pass through.

With this knowledge in hand, we designed a sophisticated and captivating 12’ by 25’ tunnel that used audio, visuals and technology to explain how Crizal works.

We also collaborated with several Essilor suppliers to deliver an outstanding experience within demanding timeframes and processes.