Dassault Falcon wanted to create a complementary and cohesive customer experience between their outdoor chalet display and their indoor exhibit booth at NBAA. They also needed each space to tell a different side of their brand story.
While we used the chalet to promote Dassault’s aircrafts and services, we leveraged the booth to explore their core ideologies: sound management, an innovative approach to technology and a deep relationship with customers.
Our team created spaces that displayed technical information and product innovations while encouraging meaningful conversations between sales teams and customers.
We drew inspiration from the Bernoulli Principle—the principle of airflow that allows a plane’s wing to generate lift—to create flowing lines and sweeping architecture.
Each design incorporated similar materials and prominently utilized multimedia to showcase high-quality promotional videos and vivid messaging.
Guests were able to discover Dassault’s products, get a better understanding of their services and encounter their exceptional customer experience first-hand.
