Our mission was to elevate the design and create a high-impact, high-engagement experience for attendees and dealers as General Contractor for Kubota Connect—Kubota’s largest annual dealer meeting.
We produced an interactive environment that linked attendees with Kubota’s people, products and culture, celebrated Kubota’s dealers and customers and sparked excitement about the future of the Kubota brand.
A strategic four-zone approach with wayfinding signage allowed dealers and attendees to easily and intuitively navigate the event—from culture and business to partnership and exhibitors.
Kubota branding and graphics were extended into the hallways, registration and entry areas for a cohesive look and feel as guests entered and exited the show floor.
Proving that Kubota Connect is about more than a show floor, an outdoor demo area was constructed to showcase Kubota’s equipment in action.
Our team served as Kubota’s single point of contact before, during and after the show—improving communication and simplifying the overall process.
