Competition of elegance
To produce a stylish yet cost-effective Mercedes-Benz environment to host the guests of the world’s premier automobile celebration, Pebble Beach Concours d’Elegance.
A hospitality tent that used existing materials to provide guests a place to relax, enjoy refreshments and view Mercedes-Benz’s collection of heritage vehicles.
The tent displayed luxury cars on one side and performance vehicles on the other, each demonstrating how Mercedes-Benz has helped shape the automotive future.
To give Mercedes-Benz the most bang for their buck, we reused as many properties as possible. This included making small tweaks to elements from the previous year’s build, such as changing out some textures and laminates.
The Czarnowski team oversaw the lighting, laid the floor, produced vinyl graphics and made sure the entire space met our high standards. We also worked with a local partner to upgrade the circulation to improve the air conditioning—an improvement that was appreciated by all.
The final product was classic Mercedes-Benz. Polished hardwood floors, high ceilings and large angled windows set the stage for bold signage and luxury cars, which told Mercedes-Benz’s history of power, performance and passion.
Through teamwork and a stringent attention to detail, we exceeded Mercedes-Benz’s expectations and delivered a truly elegant experience.