Pebble Beach Concours d’Elegance is one of the world’s premier luxury automotive events. Rather than merely being present at the event, Mercedes chose to use it as a platform to engage with their target customers face-to-face.
To produce an immersive and memorable experience, Mercedes needed a multi-faceted solution where compelling storytelling and dynamic design interacted within a seamlessly executed environment. And, with our diverse family of brands, we were uniquely positioned to deliver it.
The space needed to balance the typical amenities the Concours audience expects with a design that reflected Mercedes’ forward-thinking, modern and high-level approach to their brand.
The experience, unlike previous years, put the spotlight directly on Mercedes’ AMG division and its 50-year anniversary—a monumental milestone that required an equally impressive story.
The goal was to showcase a varied lineup of vehicles for attendees to engage with, representing AMG’s past, present and future in its racing, street and future line of vehicles.
We created an experience that embodies ultimate perfection while telling a story of progressive innovation and culminating in the apex of automotive design and performance.
