We were challenged to deliver an exclusive golf experience for Barclays’ VIP clients at the FedEx Cup Golf Championship that could introduce the company’s new brand look, host several engagement areas and coordinate multiple on-site partners.
Our solution was to create a first-class experience that aligned Barclays’ new branding initiative with an innovative digital atmosphere and enhanced client engagement mechanisms. We also established an on-site partner plan to ensure smooth operations.
From digital communication and interactions to signage and oversized custom fabric graphics, we applied the revamped Barclays brand consistently and tastefully throughout the experience.
We brought it contemporary lounge seating to enhance the relaxed, upscale VIP feel of the space’s client engagement areas.
Our custom fabricated properties supported the extensive client engagement areas—which included cooking stations, bars and TVs— both inside the pavilion and outside in the grandstands.
We coordinated and collaborated with several on-site partners, leading to a well-executed logistical plan and yet another successful VIP event for Barclays.
