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iTutorGroup at TechCrunch Disrupt

Launch and Learn

iTutorGroup wanted to go big, creating one of the largest exhibits at TechCrunch Discrupt San Francisco to build brand awareness and launch their patented LiveH2H video conferencing platform in the United States.

To demonstrate the capabilities of LiveH2H and promote iTutorGroup as a global leader in online education, we designed a striking 30’ by 30’ space that hosted live stream demos—including yoga classes, dance lessons and cooking tutorials.

Due to a tight schedule, the iTutorGroup concept was conceived, developed, built and stood up—and the booth’s components created from scratch—in record-breaking time.

Elements like bold branding, a 30-foot-wide LED video wall and reflective laminate flooring created a visual impact while keeping the space open enough to support large group tutorials.

We produced and created scenic backdrops for demos, which were filmed off-site and then live streamed into the booth’s 90-inch learning lab screens for attendees to watch.

The booth drew 4,000 attendees and generated 10 million online views. iTutorGroup also collected 470 leads at the event, 25% of which requested post-show follow-up.