Introducing The Insider – CES 2017

The Insider’s inaugural edition explores CES 2017’s most powerful exhibits and dissects how and why they engaged their audiences so effectively.

Introducing The Insider – CES 2017

February 27, 2017 | Insights

The exhibit and event industry moves fast. What felt new and exciting to your audience just a few months ago can feel old and tired today.

And in today’s world of big expectations and short attention spans, creating engaging and interactive brand experiences is more important than ever before.

That’s why we created The Insider—an experiential marketing resource that uncovers how the industry’s best and brightest apply fresh, creative and inspirational solutions to live marketing environments.

Our inaugural edition takes you on an in-depth tour of the 2017 Consumer Electronics Show (CES). In it, we explore the show’s most powerful exhibits and dissect how and why they engaged their audiences so effectively.

You can investigate Intel’s high-tech metropolis, get immersed in Samsung’s virtual reality experience and dig into the many other exhibits that captured our imaginations. We also reveal the common element that each standout exhibit shares.

Get The Insider – CES 2017. Trust us—it’s the closest you’ll get to experiencing CES again until next January.