As humans, we are social and communal by nature. We crave personal connections. While we find ourselves in a time when digital connections are our only option as marketers, rest assured that they will never replace face-to-face marketing. Live experiences work, period. They will return.
It will take time for public confidence to build and gatherings to become commonplace again. In the meantime, digital solutions are being fast-tracked to fill communication and lead generation gaps within marketing programs. This, two-part, Insider tracks examples of how brands are connecting with their customers digitally and looking towards the ‘new normal’ of live events.