How do you create a compelling, engaging—and even fun—pharmaceutical trade show exhibit while addressing sensitive medical issues?
Kristine Connor, Czarnowski’s Director of Corporate Accounts—Northeast Region, tackled the challenge. In her article for PM360, Kristine outlined three keys for success.
By using tried-and-true engagement tactics while also strategically designing the booth to optimize attendee experience, pharma marketers can ensure their companies and products remain in attendees’ minds long after they leave the trade show floor.
Read the complete article here to learn more about how to step up your pharmaceutical trade show marketing game.