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Seattle Genetics at ASCO

Curve Appeal

Seattle Genetics wanted to create a design-forward environment to showcase its medical and commercial therapies in a separate yet fluid way at the ASCO annual meeting.

A striking curved design maintained FDA-required divisions between Seattle Genetic’s medical and commercial therapy sections while creating a smooth flow throughout the space—and drawing a crowd.

Where other companies view design regulations as a reason to play it safe, Seattle Genetics recognized it as an opportunity to get creative.

We combined a novel layout with unique design elements to make sure Seattle Genetics stood out while staying within FDA guidelines.

To establish a presence on the show floor, we created a can’t-miss-it focal point: a large oval disk that hovered over the 60×60 footprint. Interior fins played with light and space, and a playful chandelier drew the eye as it floated down from the center.

The Seattle Genetics team was impressed with our level of service, swift response to changes, detailed renderings and ability to quickly obtain FDA approvals.

“A new booth build in such a short timeframe was ambitious, and Czarnowski made it happen. We wouldn’t have been able to get the FDA submission done without the Czarnowski team turning around all the images we needed in record time.”

– Juby Chacko, Manager of Meetings & Congresses, Seattle Genetics