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Prepping your trade show booth staff for success

The creation of your technology engagement is complete. However, you still need to make sure you’ve prepped your trade show booth staff for success.

Prepping your trade show booth staff for success

November 29, 2016 | Insights

This is the seventh post in an eight-part Technology Mixology series documenting how to create a technology engagement that dazzles, delights and connects your audience to your brand.

The creation of your technology engagement is complete! Take a moment to celebrate, but take only a moment because your job is not quite done yet. You still need to make sure you’ve prepped your trade show booth staff for success.

Team training and preparation can make the difference between success and failure for your technology engagement. Without them, you run the risk of your flawless engagement sitting unused.

If your trade show booth staff doesn’t buy into what you’ve developed—or even know how to use it—your ideas, time and money will all have been wasted. If you make the effort to earn their buy-in and provide adequate training, the execution of your engagement should be a breeze.

Here’s how you make sure your team is prepped to serve up your technology engagement the right way:

  • • Set expectations: Educate your team on the purpose and objective of your exhibit, and how the technology engagement helps achieve that objective.
  • • Build a base: Demonstrate where the technology is located in the booth and how it functions. Provide the talk track your team should use when speaking about it to customers.
  • •Establish incentives: Incentivize your staff with sales or lead generation goals to keep them engaged throughout the long days.
  • • Gather insight: Instruct your team to pay attention and take notes on who is using the technology as well as what works and what doesn’t so that you can make changes for the next time around.

The last post in the Technology Mixology series will help you validate your technology engagement’s overall success and justify your spend (and maybe even a budget increase!).

Don’t want to wait for it? Download the complete Technology Mixology guide now.

Other posts in the Technology Mixology series:
The art and science behind creating the perfect technology engagement
Technology Mixology: know your budget
How to build a balanced event marketing technology team
Choosing the right event technology for your audience
Conquer program challenges with event technology solutions
How to assemble a trade show planning checklist
The value of post trade show evaluation

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