Porsche: rethinking office space

Porsche’s new office was designed for work and play. In addition to offices and conference rooms, the facility features a restaurant, museum and test track.

Porsche: rethinking office space

June 26, 2015 | Automotive

We’ve been Porsche’s exhibit and event marketing partner for years. So when they wanted to make a splash with their new North American headquarters in Atlanta, they trusted us to make it happen.

We worked closely with Porsche from groundbreaking through ribbon cutting to make sure every element of the 27-acre site captured the brand’s essence in a meaningful way. And when One Porsche Drive opened its doors in May to much fanfare, we were just as excited as anyone.

The site was constructed for work and play. In addition to corporate offices, conference rooms and a training center, the facility features a restaurant, museum and a 1.6-mile test track.

Our in-depth knowledge of the Porsche brand allowed us to tie every design aspect to Porsche’s core principles. Branding elements including art installations, displays, exhibits, identity and signage were created to demonstrate Porsche’s dedication to design, heritage and performance.

Our sleek, minimalistic aesthetic took into account Porsche’s past, present and future—creating a timeless feel that sparks curiosity and lets visitors experience the brand like never before.