How to build a balanced event marketing technology team

Event marketing technology teams require both creative and technical skills. How to identify strengths, offset weaknesses and build a balanced team.

How to build a balanced event marketing technology team

October 05, 2016 | Insights

This is the third post in an eight-part Technology Mixology series documenting how to create a technology engagement that dazzles, delights and connects your audience to your brand.

Now that you know your budget, it’s time to get to know your event marketing technology team—and your role on it.

Many people are intimidated by the word “technology.” They assume it’s a concept only highly analytical thinkers will understand. But to develop a new technology engagement, you need more than a computer programmer. You also need creative thinkers and effective communicators.

Uncovering your team’s strengths and weaknesses is as much about science (left brain) as art (right brain). While left-brain characteristics include language, logic, critical thinking and reasoning, right-brain characteristics include music, color, creativity and intuition. A balanced event marketing technology team has representatives from both sides.

It’s important to know what skills you bring to the table. However, it’s equally important to know where you come up short. No one is good at everything (except Beyoncé, of course). Focus on what you naturally excel at and identify people you can pull in to help fill the gaps. Pinpointing your weaknesses provides an opportunity to get other people involved, strengthening your team as a whole.

The next post in the Technology Mixology series highlights how understanding your audience allows you to create a technology engagement that delivers exactly what they’re looking for.

Don’t want to wait for it? Download the complete Technology Mixology guide now.

Other posts in the Technology Mixology series:
The art and science behind creating the perfect technology engagement
Technology Mixology: know your budget
Choosing the right event technology for your audience
Conquer program challenges with event technology solutions
How to assemble a trade show planning checklist
Prepping your trade show booth staff for success
The value of post trade show evaluation