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2015 NAIAS: Buick takes center stage

After breaking away from the GM corner to more posh accommodations in the center of the hall at NAIAS, Buick needed a bold, upscale look and we delivered.

2015 NAIAS: Buick takes center stage

January 19, 2015 | Automotive

We’re helping Buick move into the spotlight at the 2015 North American International Auto Show.

After breaking away from the General Motors corner to more posh accommodations among the luxury brands near the center of the hall, Buick needed a bold, upscale look and we delivered.

Our interactive space welcomes visitors to get an up close and personal look at Buick and their products. The complex architectural design exudes motion—featuring sweeping arches, an 82.5-foot wide high-resolution LED video screen and a multilayer floor with enough strength to hold the weight of any Buick model.

You can read more about our work on Buick’s display design here. Or hear it directly from the design director himself here.

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