Cox Automotive is comprised of more than 25 brands that provide a comprehensive set of products and solutions across the entire automotive ecosystem. But while their products and solutions are fully integrated, the same couldn’t always be said for their marketing.
Cox Automotive is transforming the way the world buys, sells and owns cars, and they needed a partner who could deliver an equally transformative experience for their exhibit and event marketing. Enter Czarnowski.
The decision was made in 2016 to consolidate 12 of Cox Automotive’s brands into a cohesive NADA experience while maintaining each brand’s unique identity.
A separate yet connected design strategy in 2017 created a more unified Cox Automotive experience and increased show revenue 56% YOY while decreasing budget spend 19%.
In 2018 the walls were brought down, and the Cox Automotive corporate identity took center stage, demonstrating how each brand worked together to offer a complete set of solutions.
“I don’t think we’ve ever received so many compliments on our exhibit presence from leadership and clients. Czarnowski’s innovation, hard work and amazing partnership helped us get there, and we can’t thank them enough.”
— Kristen Givens, Director of Marketing, Cox Automotive
We’ll continue to help Cox Automotive evolve their portfolio by identifying more ways to improve efficiency, save money and propel their unified brand forward.
