February 27, 2017 Insights

Introducing The Insider – CES 2017

The exhibit and event industry moves fast. What felt new and exciting to your audience just a few months ago can feel old and tired today.

And in today’s world of big expectations and short attention spans, creating engaging and interactive brand experiences is more important than ever before.

That’s why we created The Insider—an experiential marketing resource that uncovers how the industry’s best and brightest apply fresh, creative and inspirational solutions to live marketing environments.

Our inaugural edition takes you on an in-depth tour of the 2017 Consumer Electronics Show (CES). In it, we explore the show’s most powerful exhibits and dissect how and why they engaged their audiences so effectively.

You can investigate Intel’s high-tech metropolis, get immersed in Samsung’s virtual reality experience and dig into the many other exhibits that captured our imaginations. We also reveal the common element that each standout exhibit shares.

Get The Insider – CES 2017. Trust us—it’s the closest you’ll get to experiencing CES again until next January.

Read More

January 09, 2017 Insights

Trend Alert: exhibit and event marketing inspiration

Ready to be inspired?

The latest issue of Trend Alert is jam-packed with interactive art installations, arresting architecture and animated shorts to spark your imagination and incite ideas for your exhibit and event marketing.

Wondering how you can use lighting to make a statement? Interact with Hitomi Sato’s multi-sensory light installation to see how light, sound, imagery and music combine to create an unforgettable experience.

Contemplating the benefits of an unusual layout? Stroll along Carlo Ratti’s floating plaza to learn how ordinary facilities can be transformed with an unexpected design.

Or maybe you’re questioning whether incorporating technology is worth it? Experience the astonishing beauty of Intel’s world record-breaking 500 drone light show.

Exhibit and event marketing inspiration is everywhere—and we’ve captured some of it for you in one convenient resource.

Read the latest issue of Trend Alert now. Then check out our Media Library to browse past issues.

Read More

December 15, 2016 Insights

The value of post trade show evaluation

This is the final post in an eight-part Technology Mixology series documenting how to create a technology engagement that dazzles, delights and connects your audience to your brand.

Conducting a post trade show evaluation is critical to knowing how to move your technology engagement forward.

How can you make it better for the next show? What changes can be made to achieve greater success? What can you learn from the audience’s reaction to and interaction with the technology?

Tracking and measuring tools and techniques help you capture a complete picture of your engagement’s success.

If your technology’s purpose is to attract and draw in booth traffic, implement a tool to measure how many people come through your space. If your engagement is meant to educate attendees about your product and gain qualified leads, be sure you have a way to integrate those leads into a CRM.

Badge scanning programs, digital document emailing, beacon and RFID technologies can all be used to gain valuable information about who and how many attendees visited your space.

Gather the information from your post trade show evaluation and regroup with your team to determine where you succeeded and how your engagement can be improved for future shows. This information and insight helps validate your engagement’s overall success and justify your engagement spend (and maybe even a budget increase!).

Creating the perfect technology engagement isn’t easy. But it’s also not impossible. Identify what you want your audience to walk away from your exhibit knowing about your product or service. Then gather the right ingredients, incorporate the right tools and implement the right execution plan to make it happen.

Download the complete Technology Mixology guide now.

Other posts in the Technology Mixology series:
The art and science behind creating the perfect technology engagement
Technology Mixology: know your budget
How to build a balanced event marketing technology team
Choosing the right event technology for your audience
Conquer program challenges with event technology solutions
How to assemble a trade show planning checklist
Prepping your trade show booth staff for success

Read More

December 15, 2016 Culture

Czarnowski named to Chicago Tribune Top Workplaces 2016 list

Michael Jordan has six championship titles with the Chicago Bulls. Our Chicago office just earned its seventh consecutive title as a Chicago Tribune Top Workplace.

Now we’re not saying we’re the Michael Jordan of Chicago workplaces (because that would be blasphemous). We’re simply pointing out that he has six titles and we have seven. So there you go.

There are a lot of reasons we think our Chicago office is pretty great: dunk tanks, hot dog eating competitions, freshly popped popcorn.

But we weren’t named a top Chicago workplace because we have Tamale Fridays. The recognition comes from our employees and how they feel about working at our company. And that’s much more gratifying.

We’re delighted to have scored highly on the Workplace Dynamics survey as well as met the competitive standards of a Top Workplace.

Our people do extraordinary things every day. It’s important they have an environment that supports their creativity and innovative spirit. We’re beyond proud they feel Czarnowski is that place.

You can see the full list of Chicago Tribune Top Workplaces 2016 here.

Read More

November 29, 2016 Insights

Prepping your trade show booth staff for success

This is the seventh post in an eight-part Technology Mixology series documenting how to create a technology engagement that dazzles, delights and connects your audience to your brand.

The creation of your technology engagement is complete! Take a moment to celebrate, but take only a moment because your job is not quite done yet. You still need to make sure you’ve prepped your trade show booth staff for success.

Team training and preparation can make the difference between success and failure for your technology engagement. Without them, you run the risk of your flawless engagement sitting unused.

If your trade show booth staff doesn’t buy into what you’ve developed—or even know how to use it—your ideas, time and money will all have been wasted. If you make the effort to earn their buy-in and provide adequate training, the execution of your engagement should be a breeze.

Here’s how you make sure your team is prepped to serve up your technology engagement the right way:

  • • Set expectations: Educate your team on the purpose and objective of your exhibit, and how the technology engagement helps achieve that objective.
  • • Build a base: Demonstrate where the technology is located in the booth and how it functions. Provide the talk track your team should use when speaking about it to customers.
  • •Establish incentives: Incentivize your staff with sales or lead generation goals to keep them engaged throughout the long days.
  • • Gather insight: Instruct your team to pay attention and take notes on who is using the technology as well as what works and what doesn’t so that you can make changes for the next time around.

The last post in the Technology Mixology series will help you validate your technology engagement’s overall success and justify your spend (and maybe even a budget increase!).

Don’t want to wait for it? Download the complete Technology Mixology guide now.

Other posts in the Technology Mixology series:
The art and science behind creating the perfect technology engagement
Technology Mixology: know your budget
How to build a balanced event marketing technology team
Choosing the right event technology for your audience
Conquer program challenges with event technology solutions
How to assemble a trade show planning checklist
The value of post trade show evaluation

Read More

November 11, 2016 Insights

How to assemble a trade show planning checklist

This is the sixth post in an eight-part Technology Mixology series documenting how to create a technology engagement that dazzles, delights and connects your audience to your brand.

You have gathered all the parts you need to create the perfect technology engagement. Now it’s time to put together your trade show planning checklist to execute it.

Adequate pre-show planning is what makes the trade show world go round. It’s crucial that you fully understand what you will be presenting to your audience before you arrive on the show floor.

The best way to do this is to create a trade show planning checklist that covers everything from timelines to testing. Your checklist should include tasks such as:

• Identify what type of content preparation your technology engagement needs
• Discuss your content capabilities and determine if your internal resources can handle any or all of the creative aspects
• Pull together your team and delegate tasks appropriately
• Establish a timeline with realistic deadlines
• Double-check everything from power to labor services
• Test as many elements as possible and make sure all expectations are met

Completing every activity on your trade show planning checklist will not only save you time, money and stress; it will also ensure your engagement goes off without a hitch.

The next post in the Technology Mixology series will help you make sure your team is prepped to serve up your technology engagement the right way.

Don’t want to wait for it? Download the complete Technology Mixology guide now.

Other posts in the Technology Mixology series:
The art and science behind creating the perfect technology engagement
Technology Mixology: know your budget
How to build a balanced event marketing technology team
Choosing the right event technology for your audience
Conquer program challenges with event technology solutions
Prepping your trade show booth staff for success
The value of post trade show evaluation

Read More

November 10, 2016 Culture

Czarnowski gives back: fundraising for Randy Smith Memorial Golf Classic

At Czarnowski, we have a competitive nature. Sometimes it shows up in goofy ways, like who can spin the most times in their desk chair or who can scarf down more hot dogs over lunch. But most of the time we put that competitive streak to good use, like fundraising for the Randy Smith Memorial Golf Classic.

Last year we had our first annual Czarnowski competition, with each office facing off for prizes, trophies and bragging rights. This year we raised the stakes, turning the competition into a fundraiser to see which office could raise the most money for a charitable organization.

We selected an organization, set a $10,000 goal and let the offices take it away. And take it away they did. Each office was allowed to decide how they wanted to raise money. Bake sales, raffles, food tours, dunk tanks and everything in between produced $20,900—double our initial goal!

The money raised went to support a cause close to our heart. The Randy Smith Memorial Golf Classic helps families in the exhibition industry who have suffered severe tragedies or face insurmountable medical expenses. Several of our team members have benefited from the organization, making it that much more special to give back.

We believe in being a good partner, both on and off the showroom floor, and we look forward to continuing to make a difference in our industry and communities.

Below are the office winners based on the amount of money raised per capita.
• Gold crate: Lodi, NJ
• Silver crate: San Francisco, CA
• Bronze crate: Las Vegas, NV

Read More

October 31, 2016 Insights

Conquer program challenges with event technology solutions

This is the fifth post in an eight-part Technology Mixology series documenting how to create a technology engagement that dazzles, delights and connects your audience to your brand.

To overcome your biggest program challenges, you need to become a marketing super sleuth. Determine what’s holding you back from maximizing your potential on the show floor. Then get together with your team and identify the event technology solutions to overcome it.

If you’re stuck in a space on the show floor that isn’t ideal for high-traffic volume, consider using large, eye-catching video or strategic lighting. Hanging signs that are creatively lit or that contain LED video screens can help grab the attention of passersby and promote your brand message.

If attracting qualified attendees is a struggle, incentivize your audience to divulge their information with raffles, giveaways or live demo tickets in exchange for taking a digital survey on a mobile device or larger display.

Maybe your challenge is collecting qualified leads and integrating them into your CRM. Lead retrieval systems with digital document libraries are a great solution, offering instant information gratification and providing insight into who engaged with your communications and what their interests are.

Do you have specialists in your booth and need to keep your attendees occupied so they don’t leave? Consider placing custom games and interactive photo displays at the far corner of your booth to keep attendees entertained while leaving the center of your exhibit focused on active conversations.

Whether you need tools to increase your sales staff’s efficiency or to provide your audience with a self-guided experience, customized content programs and RFID-enabled engagements are the answer.

If you need a new or creative way to display your products or services, virtual reality experiences, 360° immersive environments, gesture technology or transparent LCD displays might be the right option for you. As certain areas of technology become more popular, the price goes down—making technology that wasn’t financially feasible three or four years ago a viable option today.

Whatever your challenges, with a little detective work you can find the right event technology solutions to overcome them.

The next post in the Technology Mixology series will help you create a pre-show planning checklist that covers everything from timelines to testing.

Don’t want to wait for it? Download the complete Technology Mixology guide now.

Other posts in the Technology Mixology series:
The art and science behind creating the perfect technology engagement
Technology Mixology: know your budget
How to build a balanced event marketing technology team
Choosing the right event technology for your audience
How to assemble a trade show planning checklist
Prepping your trade show booth staff for success
The value of post trade show evaluation

Read More

October 18, 2016 Insights

Choosing the right event technology for your audience

This is the fourth post in an eight-part Technology Mixology series documenting how to create a technology engagement that dazzles, delights and connects your audience to your brand.

You can incorporate the biggest, flashiest event technology into your engagement, but what does it matter if it doesn’t connect your brand to your audience? When you create an engagement that matters to your audience, you will stand out for all the right reasons.

For example, if your target customers are baby boomers who are primarily interested in the scientific research behind your product, you don’t want to create a social media engagement with today’s hottest pop star. Instead, you want to build an engagement that helps your target customers interact with your research data in a meaningful yet entertaining way.

So…how much do you really know about what matters to your target audience? If your answer is “Not a lot,” take time to get to know them better. Find out who they are and what motivates them. Then use that information to create an engagement that speaks to them.

The best way to get insight into your audience is to create a persona. Identify their gender, age, job title and major personality traits. Then use those characteristics to determine what trends they are interested in and what event technology they would prefer to interact with.

When you truly understand your audience, you are better equipped to create a technology engagement that gives them exactly what they are looking for. And one that keeps them talking about you long after the show ends.

The next post in the Technology Mixology series will help you identify your biggest exhibit and event marketing challenge and the technology solution you can use to overcome it.

Don’t want to wait for it? Download the complete Technology Mixology guide now.

Other posts in the Technology Mixology series:
The art and science behind creating the perfect technology engagement
Technology Mixology: know your budget
How to build a balanced event marketing technology team
Conquer program challenges with event technology solutions
How to assemble a trade show planning checklist
Prepping your trade show booth staff for success
The value of post trade show evaluation

Read More

October 17, 2016 Awards

Event Marketer Fab 50 2016: we’re on the list!

Warning: there’s some not-so-humble bragging ahead. That’s because we were named to the Event Marketer Fab 50 2016 list. Cue the balloons and confetti.

Fab 50 is the only editorial listing of the top exhibit builders in North America. What began as a snapshot of the industry’s top fabrication partners has evolved into a highly respected and influential agency ranking.

This year, Event Marketer received the highest number of applications ever—which makes the recognition that much more sweet.

“We’re in the ideas business, and we take that business seriously,” said Tim Oughton, Vice President of Production at Czarnowski. “Lots of companies can develop an eye-catching rendering, but it takes an expert to turn it into a jaw-dropping reality. We take pride in bringing our clients’ ideas to life.”

At Czarnowski, we’re always pushing our clients and our team to do better and think bigger. And we believe the best is yet to come.

You can read our Event Marketer profile here.

Read More

October 05, 2016 Insights

How to build a balanced event marketing technology team

This is the third post in an eight-part Technology Mixology series documenting how to create a technology engagement that dazzles, delights and connects your audience to your brand.

Now that you know your budget, it’s time to get to know your event marketing technology team—and your role on it.

Many people are intimidated by the word “technology.” They assume it’s a concept only highly analytical thinkers will understand. But to develop a new technology engagement, you need more than a computer programmer. You also need creative thinkers and effective communicators.

Uncovering your team’s strengths and weaknesses is as much about science (left brain) as art (right brain). While left-brain characteristics include language, logic, critical thinking and reasoning, right-brain characteristics include music, color, creativity and intuition. A balanced event marketing technology team has representatives from both sides.

It’s important to know what skills you bring to the table. However, it’s equally important to know where you come up short. No one is good at everything (except Beyoncé, of course). Focus on what you naturally excel at and identify people you can pull in to help fill the gaps. Pinpointing your weaknesses provides an opportunity to get other people involved, strengthening your team as a whole.

The next post in the Technology Mixology series highlights how understanding your audience allows you to create a technology engagement that delivers exactly what they’re looking for.

Don’t want to wait for it? Download the complete Technology Mixology guide now.

Other posts in the Technology Mixology series:
The art and science behind creating the perfect technology engagement
Technology Mixology: know your budget
Choosing the right event technology for your audience
Conquer program challenges with event technology solutions
How to assemble a trade show planning checklist
Prepping your trade show booth staff for success
The value of post trade show evaluation

Read More

September 20, 2016 Insights

Technology Mixology: know your budget

This is the second post in an eight-part Technology Mixology series documenting how to create a technology engagement that dazzles, delights and connects your audience to your brand.

No one has unlimited resources. Well, almost no one. And that’s where your budget comes in.

But budgets can be deceptive. A limited budget doesn’t always equal a limited technology engagement. It’s about knowing where you can be resourceful and implement creative solutions to stretch your dollars.

If you’re going to get creative, it’s crucial to know your budget inside and out. Get a grasp on how much money you have and how that money is being allocated. Determine where you can maneuver some wiggle room and where you can’t. After all, nothing derails carefully made plans faster than running out of cash.


To get to know your budget better, answer the following questions:

  • • Do you have a specific amount of money you can spend, or are things flexible depending on the project and its viability?
  • • Can you amortize the spend over a specific number of years or shows?

  • • Which is best for you: rental or purchase?

  • • Does your engagement need to be scalable?


Other budget items to consider are what technology hardware, programming and content you need to buy, rent or create. You are, after all, creating a technology engagement.

Each component contributes to your overall spend. Once you know what you have to work with, you can build a better spending plan—and a better engagement.

The next post in the Technology Mixology series highlights how determining your strengths and weaknesses helps you build a better technology engagement team.

Don’t want to wait for it? Download the complete Technology Mixology guide now.

Other posts in the Technology Mixology series:
The art and science behind creating the perfect technology engagement
How to build a balanced event marketing technology team
Choosing the right event technology for your audience
Conquer program challenges with event technology solutions
How to assemble a trade show planning checklist
Prepping your trade show booth staff for success
The value of post trade show evaluation

Read More

September 14, 2016 Culture

The Czarnowski Zero Accident Plan

No accidents is no accident.

The exhibit and event marketing industry is full of obstacles and challenges. Among those challenges are the health and safety hazards that employees encounter on a daily basis.

Several years ago we started an initiative to combat employee injuries in the workplace. This initiative has manifested into what is now known as The Zero Accident Plan.

The Zero Accident Plan is not just a slogan; it’s an attitude. The program is based on fluid communication between all levels of our organization. Sales, design, engineering, production and show floor management each play a vital role in its success.

Through constant evaluation of our processes and methods, we have not only reduced employee injuries but have also increased our efficiencies—directly impacting the quality of our customers’ exhibits.

Here’s how The Zero Accident Plan works:

During the design and engineering phase, fabrication and production safety concerns are considered. Constant communication between design, engineering and risk management ensures the end product is not only safe for our employees but for exhibitors and show attendees as well. We make it our business to protect everyone who is part of the Czarnowski experience.

Our fabrication process puts health and safety at the forefront. We ensure employees work with the appropriate personal protective equipment and that production equipment is properly secured with safety guards.

Health and safety is a core value at all our facilities. Cutting-edge technology, effective employee training and ongoing health and safety inspections are just a few of the tactics utilized to protect our employees. These tactics also ensure our clients receive the quality product they’ve come to expect, on time.

The Zero Accident Plan is evident on the show floor during the installation and dismantling process. You will see our supervisors leading the local labor force in our customized Flex and Stretch program, which is followed by task-specific health and safety training modules on every shift. These modules prepare the team for the challenges encountered during their shift and provide instruction on how to overcome them in a safe and productive manner.

Throughout every process at Czarnowski, we understand that communication is key to maintaining a safe work environment. We embrace feedback from around the country on new and innovative ways to adhere to and improve The Zero Accident Plan, which is vital to our future success and in protecting our most valuable commodity: our employees.

See our safety program in action.

Read More

September 02, 2016 Insights

The art and science behind creating the perfect technology engagement

This is the first post in an eight-part Technology Mixology series documenting how to create a technology engagement that dazzles, delights and connects your audience to your brand.

As the use of technology continues to rise within the exhibit and event marketing industry, so, too, do audience expectations. Flat, passive displays fall far short of captivating a crowd. Today’s audience demands meaningful entertainment and interaction with your brand.

From touchscreens and attendee tracking to video walls and LED lighting, technology has transformed how companies communicate and connect with their audience by allowing them to create deeper, more relevant brand experiences. But all experiences aren’t created equal.

Creating the perfect technology engagement is a lot like crafting the perfect cocktail. You need the right ingredients, the right tools and the right execution.

A lot of our favorite classic cocktails follow the same basic recipe:

• Assemble two parts strong base, one part sweet and one part sour
• Mix ingredients
• Pour, garnish and serve
• Repeat

But even with the right elements in place, crafting the perfect cocktail isn’t as easy as a talented mixologist makes it looks. There is an art and science behind it. And the same holds true when constructing a technology engagement.

Each post in the Technology Mixology series borrows from the classic cocktail recipe to give you step-by-step instructions for creating the perfect technology engagement.

Your audience demands meaningful entertainment and interaction with your brand. And with a bit of Technology Mixology, you can deliver it.

The next post in the Technology Mixology series highlights how “assembling a strong base” (aka getting to know your budget) helps you build a better spending plan and a better technology engagement.

Don’t want to wait for it? Download the complete Technology Mixology guide now.

Other posts in the Technology Mixology series:
Technology mixology: know your budget
How to build a balanced event marketing technology team
Choosing the right event technology for your audience
Conquer program challenges with event technology solutions
How to assemble a trade show planning checklist
Prepping your trade show booth staff for success
The value of post trade show evaluation

Read More

July 21, 2016 Insights

Trend Alert: inspiration at your fingertips

Inspiration is a fickle thing. And you have better stuff to do than sit around and wait for it to strike. That’s why Trend Alert is full of fresh ideas that put inspiration where it belongs—right at your fingertips.

The Trend Alert is a compilation of some of the unique and extraordinary experiences from around the world that have sparked our imagination.

In the latest issue, learn about how a Swiss village turned itself into an experiment in modern art. Read about how Harvard researchers created a self-transformable material that can change size, volume and shape. Watch as the Slovenian army airlifts the components of an Alpine cabin to its mountainside location. And discover an alternate universe in which Thomas Edison never invented the phonograph.

You can get your hands on the latest issue of Trend Alert here.

Read More

July 01, 2016 Events

Hitting the road with Electrolux

To generate some serious buzz for their premium kitchen appliances, Electrolux wanted to take their show on the road. But to do that, they needed a “Lux” mobile kitchen that could brave the elements as well as crisscross from food festivals and golf courses to company picnics and sandy beaches. Enter Czarnowski.

Using a recycled cargo shipping container as the foundation, we designed a fully functional, generator-powered mobile kitchen with custom cabinetry to showcase Electrolux’s appliances. The open-plan kitchen model also features AV, lighting and camera equipment to capture the live audience as they engage in cooking demonstrations and interact with the appliances.

The audience is also encouraged to interact with the Electrolux salespeople, who are on hand to answer questions about the company’s various products and their every-budget-friendly prices.

While the purpose behind the mobile kitchen was to deliver a fresh customer experience, we were also able to deliver some notable benefits. In addition to incorporating sustainable design elements, the mobile kitchen can be kept at any of our conveniently located warehouses—saving on transportation and storage costs.

Read More

May 12, 2016 Exhibits

Bringing the Malwarebytes bot to life at RSA 2016

At Czarnowski, we strive to achieve excellence in everything we do. So when Malwarebytes asked us to transform a hand-drawn sketch into a larger-than-life robot for RSA Conference 2016, we were excited to tackle it. After all, it’s not every day you get to build a robot at work.

A team of 17 talented Czarnowski Denver employees managed the project with guidance from our West Coast team. More than 500 hours were spent designing, modeling and engineering the eight-foot robot, including creating a 3D printout before programming for the 5 Axis CNC Router.

Seven departments contributed to the flawless execution of the final product. The execution team consisted of two project managers, two 5 Axis CNC technicians, one metal fabricator, three shop fabricators, one electrician, one graphic designer and three painters.

When reflecting on the project, team member Jesus Palma said, “The making of the robot was awesome because it pushed each one of us creatively and technically. The Malwarebytes Bot is a great example of what we can do, but definitely not the limit.”

Read More

April 27, 2016 Insights

Unlearn line items, reframe efficiencies

This is the final post in a six-part series discussing the concept of Unlearn & Reframe and how shedding preconceived notions can change your perspective on exhibit and event marketing. You can read more about Unlearn & Reframe here.

Line items don’t tell the whole story. If your exhibit partner is outsourcing services, you are probably paying for them—in one way or another.

Outsourcing costs more than you realize
It is easy to understand why many exhibit marketing companies outsource certain services. After all, it takes a village to build out complex, technology-centric booths and displays.

But that outsourcing could cost you more than money. It can also cost you time, quality and effectiveness.

Choose a partner with in-house resources
Not every exhibit partner is equipped to handle all the intricacies of exhibit marketing. So choose a partner with resources that maximize your program’s efficiency.

For example, far-reaching global facilities decrease shipping and transportation costs and ensure on-time delivery. In-house labor crews eliminate redundancies and increase program quality and consistency. Extensive creative capabilities improve on-site results.

“In-house resources optimize your exhibit’s performance and boost your investment,” said Meredith Hollander, Vice President of Czarnowski. “It’s important you work with a partner who won’t just get the job done, but who will get the job done right.”

Want the whole story? Download the Unlearn & Reframe guide now [link to landing page].

Other posts in the Unlearn & Reframe series:
Unlearn & Reframe: an introduction
Unlearn transactions, reframe partnerships
Unlearn habits, reframe audience
Unlearn booths, reframe experiences
Unlearn budgets, reframe opportunities

Read More

April 26, 2016 Awards

Czarnowski recognized by GM as a 2015 Supplier of the Year winner

Chicago, April 26th, 2016 – For the third year in a row, Czarnowski was named a GM Supplier of the Year by General Motors. GM presented the honor during its 24th annual Supplier of the Year awards ceremony held Thursday, March 10 at Cobo Center in Detroit, Mich.

GM recognized 110 of its best suppliers from 17 countries who have consistently exceeded GM’s expectations, created outstanding value, or brought new innovations to the company. The announcement represented the most suppliers GM has recognized since debuting the Supplier of the Year event in 1992.

“We are focused on building positive supplier relationships, bringing new, customer centric innovations to GM, and being the OEM of choice among suppliers,” said Steve Kiefer, GM vice president, Global Purchasing and Supply Chain. “The companies recognized not only brought innovation, they delivered it with the quality our customers deserve.”

“From creative strategy to craftsmen-level design, the Czarnowski team works tirelessly to bring an artist’s imagination and engineer’s eye to every one of our client projects,” said Mark Nagle, Czarnowski President. “It’s an honor that our partners at GM have recognized this work as valuable, for three years in a row.”

GM’s 2015 supplier recognition represents a nearly 40 percent increase in the number of suppliers honored compared to 79 recipients in 2014. More than half of the suppliers are repeat winners from 2014.

Winning suppliers were chosen by a global team of GM purchasing, engineering, quality, manufacturing, and logistics executives and selected based on performance criteria in Product Purchasing, Indirect Purchasing, Customer Care and After sales, and Logistics.

“We’re proud that our passion and drive for top-quality and state-of-the-art work is recognized among an elite group of GM suppliers,” said Erik Schoneman, Senior Account Director at Czarnowski. “We strive to deliver innovative ideas and outstanding results for GM, and looking forward to doing so for many years to come.”

Read More

April 01, 2016 Insights

Unlearn budgets, reframe opportunity

This is the fifth post in a six-part series discussing the concept of Unlearn & Reframe and how shedding preconceived notions can change your perspective on exhibit and event marketing. You can read more about Unlearn & Reframe here.

Smart exhibit and event marketing goes beyond budgets. After all, budgets can be deceiving.

Don’t get trapped into thinking you don’t have the budget to be creative. You have more funds than you think.

Stretch your solutions
Construction is an art form. It takes skills to build out a cutting-edge experience.

It also takes resourcefulness and an ability to stretch a dollar. Budgets aren’t what limits creativity; a lack of solutions does.

“You should never sacrifice great design to meet your budget,” said Tim Oughton, Director of Operations at Czarnowski. “By employing creative solutions, you can achieve the desired result at the targeted cost.”

Rent, reduce, reallocate
So expand your options with rental solutions. Reduce redundant fabrication, drayage and storage. Use lightweight materials.

Then reallocate your savings to create better customer engagements. You can’t put a price on that.

The next post in the Unlearn & Reframe series will highlight how efficiencies—not line items—maximize the bottom line. Don’t want to wait for it? Download the complete Unlearn & Reframe guide now.

Other posts in the Unlearn & Reframe series:
Unlearn & Reframe: an introduction
Unlearn transactions, reframe partnerships
Unlearn habits, reframe audience
Unlearn booths, reframe experiences
Unlearn line items, reframe efficiencies

Read More

March 17, 2016 Exhibits

Fabric: we’ve got you covered

Fabric’s versatility makes it a perfect fit for exhibit and event marketing. However, it isn’t pure functionality that makes fabric a popular choice—although it has that too. It’s the wow factor fabric brings to any space and its ability to transform a basic nuts and bolts structure into a dramatic and appealing brand statement.

Great fabrication is often under-appreciated and under-valued. Having a partner with fabric capability in-house is even more underrated.

At Czarnowski, our belief in the transformative power of fabric is so strong that we brought the production capability in-house. It allows us to design and print whatever we want, whenever we want and however we want it—all within required (and often very tight) timelines. Not many other exhibit and event marketing partners can say that. And we think that’s pretty cool.

Learn more about our in-house fabric capabilities.

Read More

March 14, 2016 Insights

Unlearn booths, reframe experiences

This is the fourth post in a six-part series discussing the concept of Unlearn & Reframe and how shedding preconceived notions can change your perspective on exhibit and event marketing. You can read more about Unlearn & Reframe here.

The booth is a start point, not an end point.

So build an experience around your customer. Create a story that puts them at the center. When you reach beyond static product displays to engage your audience, you compel them to care about your brand and your message.

Transform attendees into participants
Innovation should support your brand message and transform your attendees into participants. Use it to encourage engagement through interactive displays, social media, live-streamed demos and other technology.

Technology enhances the way you interact with your audience from an audio, visual and sensory perspective. It captivates and moves your audience from passive recipients to active players.

“Shows give your customers a unique opportunity to connect with what you’re selling,” said Angela Dills, Director of Technology & AV at Czarnowski. “By designing experiences that provoke curiosity, inspire play and promote a tactile understanding of your product or service, you turn average attendees into brand advocates.”

Tell a better story
When you create compelling content, you grab your audience’s attention. Tell a great story and allow your audience to interact with it. A better story produces a better visitor experience.

Be fresh, be human and—most importantly—be memorable. Your customers will respond in kind.

The next post in the Unlearn & Reframe series will highlight how you can create better customer engagements with opportunities—not budgets. Don’t want to wait for it? Download the complete Unlearn & Reframe guide now.

Other posts in the Unlearn & Reframe series:
Unlearn & Reframe: an introduction
Unlearn transactions, reframe partnerships
Unlearn habits, reframe audience
Unlearn budgets, reframe opportunitiy
Unlearn line items, reframe efficiencies

Read More

March 11, 2016 Exhibits

EXHIBITORLIVE 2016: We came. We saw. We exhibited.

While many exhibitors are focusing on high tech, we’re bringing low tech back.

Not that we are adverse to technology. Actually, we think it’s pretty awesome. But for this year’s EXHIBITORLIVE we wanted to embody the spirit of Unlearn & Reframe, challenging ourselves to stretch beyond our everyday perceptions and do something a bit different. You can read more about Unlearn & Reframe here.

Instead of relying on technology like touchscreens or videos to tell the Unlearn & Reframe story, we turned our entire exhibit into Unlearn & Reframe. It was an Alice falls down the rabbit hole experience, where visitors stepped off the show floor to find themselves immersed in the unique ideation and iconology of Unlearn & Reframe.

However in our Wonderland there wasn’t a white rabbit, but The Bumbys, a static robot named Karl and a red-clad Czarnowski team leading the way towards a new perspective on exhibit and event marketing.

Attendees enjoyed having their appearance “rated,” watching an arrow shoot a target on the flip displays and learning how solving heavy challenges allows you to lift a magnetized bowl.

What made this year’s exhibit extra special was that it was a team effort, with many of Czarnowski’s locations contributing to the final product.

Read More

February 24, 2016 Automotive

Cadillac: redefining a legend

We do what it takes to bring brands to life. When the brand is a luxury icon like Cadillac, understated elegance just won’t do. We had to think bold, sophisticated and optimistic—we had to think like Cadillac.

The New York International Auto Show is the automotive showcase for cutting-edge design and extraordinary innovation, making it the perfect place to debut Cadillac’s new experience.

One of the many challenges we faced was delivering a show-stopping environment that looked permanent in only four days.

The solution required a herculean effort: 30,000 man-hours; 112,000 pounds of materials; 700 LED tiles; 37 trucks. And that was before installation.

The result was a towering display that was recognized by Event Marketer as a Gold Winner for Best Trade Show Exhibit (50’ x 50’ and up) at the 2015 Experience Design Awards.

See how we captured the true Cadillac essence and created an architectural impact worthy of NYIAS.

Read More

February 15, 2016 Insights

Unlearn habits, reframe audience

This is the third post in a six-part series discussing the concept of Unlearn & Reframe and how shedding preconceived notions can change your perspective on exhibit and event marketing. You can read more about Unlearn & Reframe here.

Why do you exhibit at the shows you do?

Sometimes it is industry perception, or because you have been doing it for 25 years. (Or because it’s in Vegas, baby.)

Don’t exhibit by default
Look at the big picture. Determine your objectives and define your target audience. Think like your audience and go where they go.

Once you find your target audience, you can create a plan to reach them.

Stay curious about your audience
Ask the right questions. Determine their needs and challenges. Gain an understanding of your customers’ journey from pre-show to post-show and use what you learn to create conversion opportunities.

Track your effectiveness and do it all over again.

“Analyzing your customers’ behavior ensures you get the most out of your program, said Larina Cipolla, Exhibit Designer at Czarnowski. “When you understand who your audience is and where to reach them, you can develop a strategy that will help move your business forward.”

The next post in the Unlearn & Reframe series will highlight how creating experiences—not booths—engages your customers and produces brand advocates. Don’t want to wait for it? Download the complete Unlearn & Reframe guide now.

Other posts in the Unlearn & Reframe series:
Unlearn & Reframe: an introduction
Unlearn transactions, reframe partnerships
Unlearn booths, reframe experiences
Unlearn budgets, reframe opportunitiy
Unlearn line items, reframe efficiencies

Read More

February 09, 2016 Insights

Trend Alert Special Edition: CES 2016

In need of a little exhibit and event marketing inspiration?

In an industry where trends are constantly changing, our Trend Alert helps you keep track of what’s happening now and what’s coming up next.

One of today’s biggest exhibit and event marketing trends is digital technology. And what better place to show it off than CES?

Our first special edition Trend Alert dives into the CES 2016 products, gadgets and gizmos that still have us geeking out. Think drones, robots, flexible roll-up screens and more. It also explores the work we did for clients like Samsung, Panasonic and Philips.

“We like to push boundaries, and much of what we created for CES this year was groundbreaking,” said Todd Rice, Trends Analyst and Graphic Designer at Czarnowski. “While we typically shy away from including our own work in the Trend Alert, we felt CES 2016 should be an exception.”

Get the CES 2016 Trend Alert here and sign up to receive future issues.

Read More

January 25, 2016 Insights

Unlearn transactions, reframe partnerships

This is the second post in a six-part series discussing the concept of Unlearn & Reframe and how shedding preconceived notions can change your perspective on exhibit and event marketing. You can read more about Unlearn & Reframe here.

There are many paths to success. And with many paths to choose from, it can be easy to wander astray.

Some companies are so focused on the bottom line that they lose sight of what matters.

Customers matter
In the past, transactions produced customer relationships. Today, customer relationships start well before the first transaction is even made.

Customers want to get to know you before they buy from you. So instead of focusing on what you can get from your customers, you should be focusing on what you can give them.

Being a partner to your customers matters
Partnerships inspire collaboration and create long-term relationships. While transactions are finite, partnerships are not.

“To be a true customer partner, you must listen and respond to your customers’ changing needs,” said Bill Coleman, Program Director at Czarnowski. “When you create experiences that connect your brand to your customers, you can grow your business in meaningful ways.”

The next post in the Unlearn & Reframe series will highlight how your audience—not your habits—should determine where and how you exhibit. Don’t want to wait for it? Download the complete Unlearn & Reframe guide now.

Other posts in the Unlearn & Reframe series:
Unlearn & Reframe: an introduction
Unlearn habits, reframe audience
Unlearn booths, reframe experiences
Unlearn budgets, reframe opportunitiy
Unlearn line items, reframe efficiencies

Read More

January 12, 2016 Automotive

Experiential awesomeness at the LA Auto Show

There is simply no substitute for a physical experience. Tradeshows and auto shows are one of the few ways customers can physically interact with a brand and its products.

You wouldn’t settle for looking at a billboard when you could step inside and explore one. Why would you expect your customers to?

The exhibits we developed for our clients at LA Auto allowed their customers to not only explore their brand and products, but also discover their brand’s unique personality.

Creating what we call “experiential awesomeness” doesn’t happen by accident. Every brand has a story to tell. The tricky part is uncovering that story and translating it into a physical space.

Producing an irresistible experience requires more than putting up flat screens on a wall. It’s about paying attention to even the smallest detail and finding meaningful ways to connect a brand to their audience.

We’re always up for the challenge. See how we create awesome experiences at the LA Auto Show and beyond.

Read More

December 10, 2015 Insights

Unlearn & Reframe: An introduction

This is the first post in a six-part series discussing Unlearn & Reframe and how it applies to exhibit and event marketing.

Unlearning is a fundamental aspect of progression. It means shedding familiar concepts to make way for new ones.

Continued success is not possible without transformation and progression. To learn, you must first unlearn.


• Unlearn linear and mechanistic ways of thinking
• Awaken to new possibilities
• Evaluate your perceptions
• Reframe your perspective


Unlearn belief
We can’t assume that tomorrow’s challenges will be the same as today’s or that our current techniques will meet the needs of tomorrow’s audience. So why would you view the future through the past’s lens?

Be brave. Step back from what you think you know and consider an alternative angle. Once you unlearn your expectations of what exhibit and event marketing is, you can reframe your vision for what it can be.

Reframe possibility
Exhibit and event marketing—as well as its audience—will continue to evolve, and you must be prepared to evolve with it.

“The ability to explore alternatives, investigate what makes your customers tick and adapt accordingly is the key to exhibit and event marketing success,” said Dillon Nagle, Director of Marketing at Czarnowski. “When you push the boundaries of the status quo, you create compelling experiences that will stick with your customers long after the show ends.”

Make unlearn and reframe part of your organizational culture. Once you unlearn and reframe exhibit and event marketing, you will emerge with a new awareness of who your customer is and how to reach them.

The next post in the Unlearn & Reframe series will highlight why customers—not transactions—should be at the center of your marketing focus. Don’t want to wait for it? Download the complete Unlearn & Reframe guide now.

Other posts in the Unlearn & Reframe series:
Unlearn transactions, reframe partnerships
Unlearn habits, reframe audience
Unlearn booths, reframe experiences
Unlearn budgets, reframe opportunitiy
Unlearn line items, reframe efficiencies

Read More

December 07, 2015 Exhibits

Distinct design for the master of disaster

Ordinary doesn’t cut it when you are designing an exhibit for VMworld. After all, it is where the IT innovators go to explore the industry’s most powerful trends.

For Zerto, we designed a striking architectural booth that captured the easily recognizable Zerto “Z”—allowing attendees to spot it from almost anywhere on the show floor. And because techies love a fun freebie, we engineered a t-shirt dispenser tower to distribute 1,000 red Zerto Master of Disaster t-shirts.

But the booth’s design wasn’t all flash and no substance. We created space to display videos and demos to educate attendees on the latest Zerto products. Tablets were also strategically placed inside the exhibit for advanced lead capture and analysis.

Our Boston and Denver teams worked together to deliver a successful exhibit that met Zerto’s objectives to build brand awareness, drive booth traffic and capture leads.

However, the exhibit impressed more than the Zerto team. The booth earned recognition in the ESG blog post “VMworld 2015 Had Some Great Marketing,” stating “For the second year in a row, Zerto’s marketing department made them look as big as any of the multi-bazillion dollar top vendors, inspiring a confidence and presence that was really impressive.”

You can read the whole post here.

Read More

November 17, 2015 Awards

Czarnowski recognized as top workplace

Czarnowski has been named a 2015 “Illinois Workplace Achiever” by the Chicago Tribune. And we’re super flattered.

The honor recognizes our leadership, communication, career opportunities, working environment, pay and benefits for the sixth consecutive year.

“This recognition underscores Czarnowski’s commitment to quality, both inside and outside of our offices,” said Mark Nagle, President at Czarnowski. “Our team takes pride in their work and we take pride in our team.”

We are delighted to have scored very highly on the Workplace Dynamics survey as well as met the competitive standards of a Top Workplace.

“At Czarnowski, we don’t just love what we do,” stated KC Nagle, Executive Vice President at Czarnowski. “We love where we work, and it shows.”

You can see the full list of Chicago Tribune Top Workplaces 2015 here

Read More

September 28, 2015 Events

Czarnowski at Dreamforce 2015

Dreamforce is all about the next big idea, with thought leaders, industry pioneers and peers gathering to share insights and solutions throughout the four-day conference.

PROS had some big ideas of their own for Dreamforce 2015: to create an exhibit that would significantly increase their total booth activity without significantly increasing their budget. They brought in Czarnowski to make it a reality.

Standing out at Dreamforce is no small feat, with 400 exhibitors and more than 150,000 registered attendees. But our team was up for the challenge. We designed an eye-catching booth packed with interactive engagements and used custom rentals to construct it, allowing PROS to capture attention while keeping costs down.

Read More

September 24, 2015 Culture

Top 7 travel tips from a road warrior

The following blog post was written by Nick Simonette, Vice President of Sales at Czarnowski

In my role at Czarnowski, I find myself on numerous flights throughout the year traveling to key client events and prospect presentations. To further quantify this statement, I have logged over 110,000 Sky Miles this year alone. Essentially, that is flying around the globe just over four times, and I will probably log another 50,000 miles before the end of the year. In fact, I am on a flight right now as I write this!

Travel can be brutal even on the most seasoned traveler. Your immune system and sanity is constantly under attack; especially when you consider that the flying petri dish is relentlessly re-circulating air and spreading all sorts of viruses (don’t get me started on the seats, tray tables, armrests, and other surfaces). So, as a gift from me to you, I have provided my ‘expert’ opinion on what are the most vital and life-changing travel tips.

#1: H2O. Bottom line, hydration is essential in air travel. The rule of thumb is to drink 8 oz of water for every hour of travel. Being well hydrated helps fight jet lag for both cross-country and international flights. Additionally, it will help you shed some of the retained water that your body is holding onto at 35,000 feet. So grab a big bottle of water before the flight, because you never know when the occasional flight attendant will hoard water as if they are rationing out their own supply.

#2: Hand Sanitizer. I am not a hand sanitizer guy. In fact, I have read numerous articles on how sanitizers are either a) counter-productive in helping build our immune system or b) don’t work at all. Some recent groundbreaking research suggests that rubbing your hands together briskly causes heat and friction that kills most surface germs. So I’ll be rubbing my hands.

#3: Stretch. Sitting for long periods of time wreaks havoc on your joints, back and posture. For every hour of flying, it is recommended you get up at least once to stretch your legs and joints or to just move in general to keep limber.

#4: Workout (ugh). We are all busy when we land at our final destination or return home. Going for a workout is probably not the first thing on your list, or even on your list at all. But the sooner you can get moving and sweat, the sooner you will adjust to life back on the ground or the time zone. Even a 10-minute workout in your hotel room can provide great benefits: luggage air squats, push-ups, stretching, crunches and planks. Just start moving!

#5: Meditate. I am sure those of you reading this might be saying, “How do you meditate on an airplane?” Especially if there is a number of audible assaults happening at once –crying babies, talkative seatmates, loud talkers. A nice pair of headphones is a good start to beginning your meditative journey. Music, lectures, nature sounds, you name it; get in your own audible space. I personally like to put my iTunes library on shuffle and see what pops up. Pantera’s Cowboy’s from Hell is on right now. Before that, it was Marvin Gaye’s Inner City Blues. No shame.

#6: Snacks. Man, this is where the wheels can fall off quickly: peanuts, pretzels, Biscoff cookies, chips, etc. Food served at 35,000 feet is packed with salt and other flavor enhancers. Here’s the deal, salt causes water retention, thus undermining our well-being once we are on the ground. Try to stay away from the salty snacks on the plane. Bring your own (unsalted) trail mix, protein bars or fresh fruit.

#7: Alcohol. Alcohol dehydrates you in an already dry and dehydrating environment. Given what I told you about the salty snacks, that is a double whammy –alcohol AND salt. Try to limit your intake or offset it by drinking water. Side note: with all this drinking you may want to sit on the aisle as to not irritate your seatmate and allow for easy access to the bathroom.

Read More

August 11, 2015 Culture

Location spotlight: new Denver office

Czarnowski Denver recently completed a yearlong transition into a new state-of-the-art office space. So pardon us if we do a little bragging.

The 325,000-square-foot facility allows the Denver office to house all of its production capabilities under one roof. With a 5-axis CNC machine, chroming capacity, 3D scanner, Kern laser cutter and more, the Denver office is equipped to turn our clients’ ideas into reality.

But our Denver associates aren’t just armed with advanced equipment; they’re connected. Technology integration throughout the shop and offices allows communication between all people and processes on a 24/7/365 basis.

A large interactive monitor wall fuels efficiency by displaying project scope and scale before the first piece of material even gets cut. This increases the ability to organize, communicate and work through complex projects with our clients, ultimately resulting in a superior product.

We know a progressive office is only as useful as our employees are friendly and knowledgeable. Czarnowski Denver continues to provide exceptional customer service with a ‘work-hard, play-hard’ mentality.

When they aren’t busy spotting bison at the Rocky Mountain Arsenal National Wildlife Refuge, associates of the Denver office give back to the community by donating surplus building materials to the Art Institute of Colorado or participating in local food and toy drives.

If you’re interested in kicking the Denver office’s tires, give us a call. We’d love to show you around.


Read More

June 26, 2015 Automotive

Porsche: rethinking office space

We’ve been Porsche’s exhibit and event marketing partner for years. So when they wanted to make a splash with their new North American headquarters in Atlanta, they trusted us to make it happen.

We worked closely with Porsche from groundbreaking through ribbon cutting to make sure every element of the 27-acre site captured the brand’s essence in a meaningful way. And when One Porsche Drive opened its doors in May to much fanfare, we were just as excited as anyone.

The site was constructed for work and play. In addition to corporate offices, conference rooms and a training center, the facility features a restaurant, museum and a 1.6-mile test track.

Our in-depth knowledge of the Porsche brand allowed us to tie every design aspect to Porsche’s core principles. Branding elements including art installations, displays, exhibits, identity and signage were created to demonstrate Porsche’s dedication to design, heritage and performance.

Our sleek, minimalistic aesthetic took into account Porsche’s past, present and future—creating a timeless feel that sparks curiosity and lets visitors experience the brand like never before.


Read More

June 20, 2015 Exhibits

Meet us in Denver

We’re putting our game face on for 2015 HCEA, which runs from June 20-23 in Denver. The HCEA Annual Meeting is the premier event for healthcare exhibit marketers and medical association meeting and exhibition professionals. Stop by and say hello; we’ll be in booth #8.

As a pre-show warm up we’ll be participating in the HCEA community service event on June 20. We’ll be busy cleaning, painting and building at Urban Peak, a nonprofit that helps youth who are homeless or at risk of becoming homeless.

Can’t make it to the show? We’ve got you covered. Follow us on Twitter to get all the show highlights in real time.


Read More

March 31, 2015 Automotive, Awards

GM Supplier of the Year award

We’re proud of the work we do, and even prouder when that work gets recognized by our clients. So we couldn’t have been more pleased to have our contributions acknowledged for the second year in a row at the General Motors annual Supplier of the Year awards ceremony on March 5.

We’re honored to be part of the distinguished group of 78 suppliers recognized by a global team of GM executives for going above and beyond GM’s uncompromising requirements.

“It’s a major achievement for Czarnowski,” said Courtney Buik, Czarnowski Chief Financial Officer. “This award is a testament to the hard work and talent of Czarnowski. Without everyone doing their part, and doing it extremely well, we wouldn’t be able to deliver the outstanding results we are known for.”

We’re inspired by the honor of being named a valued GM partner. At Czarnowski, we are always pushing the needle forward in strategy, design, production and on-site operations. We want to continue to represent the standard upon which excellence in these competencies is set.

“Our people are passionate about innovation and getting the job done right,” said Mark Nagle, Czarnowski Chief Executive Officer. “Our people aren’t afraid to push boundaries, and we are a company that supports that ambition. We see the big picture, and our fresh ideas and quality execution are a direct result of that.”

Read More

February 19, 2015 Automotive

Making renderings a reality for Chevy

Lots of companies can make a cool exhibit rendering, but it takes a qualified expert to make it a reality. At Czarnowski, we don’t make promises we can’t deliver on. And what we delivered for Chevy was pretty amazing.

But you don’t have to take our word for it. Below is our rendering of Chevy’s design for the 2015 North American International Auto Show, and the actual exhibit as shown from Chevy’s remote controlled drone.



Read More

January 19, 2015 Automotive

Buick takes center stage at 2015 NAIAS

We’re helping Buick move into the spotlight at the 2015 North American International Auto Show.

After breaking away from the General Motors corner to more posh accommodations among the luxury brands near the center of the hall, Buick needed a bold, upscale look and we delivered.

Our interactive space welcomes visitors to get an up close and personal look at Buick and their products. The complex architectural design exudes motion—featuring sweeping arches, an 82.5-foot wide high-resolution LED video screen and a multilayer floor with enough strength to hold the weight of any Buick model.

You can read more about our work on Buick’s display design here. Or hear it directly from the design director himself here.

Read More

January 10, 2015 Exhibits

Striking design grabs attention at CES 2015

Standing out from the crowd is a good thing. Especially at CES where there are over 3,500 exhibitors and 2,000,000 square feet of presentation space. So we were particularly pleased when two of our designs were recognized in FindTheBest.com’s article “The 20 Most Eye-Catching Booths at CES 2015.”

Our design for ooVoo included an intelligent video flip dot display consisting of 74,088 pixels(!) that read attendee facial expressions and mimicked them in real time.

For USPS, we created a large, unified environment using strategically stacked boxes. The design included several interactive stations, including a package memory game, educational centers and a photo stand that printed keepsake postcards and stamps.

You can read more about the eye-catching designs at CES 2015 here.

Read More

January 02, 2015 Exhibits

Pardon the disruption: healthcare grabs headlines at CES 2015

Like consumer electronics? So do we. We’re innovators at heart, so we appreciate leading-edge technology and smart design as much as the next person. And we wouldn’t miss the chance to show off at the largest consumer electronics tradeshow of the year.

CES kicks off January 4 in Las Vegas and is the global stage for upcoming technology trends. People are incorporating technology into their daily lives more than ever before, especially in the form of wearable technology. With the rapid growth of wearable devices, healthcare is again expected to be a huge area of focus at this year’s show.

Wearable tech has evolved to be more clinically focused, indicating that consumers are more interested in managing serious healthcare needs. Companies are interested too—incentivizing their employees to wear health-tracking devices to help lower health care costs. This highlights the increasing shift from individual to larger sets of data.

Our clients, like their consumers, are stepping up their tech game. And we’re evolving in stride, delivering interactive components to amplify our clients’ brands and measurable analytics to track their results.

Can’t make it to the show? We’ve got you covered. Check us out on social media to get all the show highlights.

Read More

December 08, 2014 Awards

Event design award: best trade show environment

Sandvik earned Event Marketer magazine’s 2014 Silver Event Design Award for “Best Trade Show Environment (50’ x 50’ and up).” Czarnowski used a clean layout, minimal colors and strategic materials to create the simple yet powerful architecture that captured Sandvik’s complex and sophisticated products.

The EDAs recognize the industry’s top experience designers and innovators as well as projects reinventing experience design. Get more details here.

Read More

December 05, 2014 Culture

Making moves: LA office open house

We love a good party. So our new office in Cypress, California was the perfect opportunity to celebrate.

Nearly 200 of our closest friends attended our open house on December 4, including Czarnowski President Mark Nagle and key company personnel from the surrounding area.

In addition to an awesome photo booth, guests were treated to presentations on custom interactives, RFIDs, custom game development and Czarnowski’s rental program.

While a new office is cool, our party guests celebrated for a cause—bringing toys to donate to Miller Children’s & Women’s Hospital in Long Beach.

Read More

November 04, 2014 Awards

Event technology award: best use of single technology

MINI earned Event Marketer magazine’s 2014 Silver Event Technology Award for “Best Use of Single Technology (B-to-C).” Czarnowski was one of the partners that contributed to this award-wining design.

The Event Technology Awards is the world’s only recognition program celebrating the integration of technology into events and trade shows. Get more details here.

Read More

January 21, 2014 Automotive

Concept to completion: doing it all at the 2013 LA Auto Show

No surprise to anyone in “the biz,” but successfully pulling off a major auto show ranks way up there in the Small Miracles category. For the 2013 LA Auto Show, we tapped into our full scope of services – strategy, creative, fabrication, I&D and technology – and expertise from all 18 Czarnowski locations to create spaces for 7 (!!!!) of the world’s best automotive brands.


We designed a warm, inviting space for Buick and created a premium showcase for GMC’s tough vehicles. For Cadillac, we created a space that reflects the brands twin luxury and performance brand pillars and partnered with Mindfield on a hugely successful transparent touchscreen interactive experience. Our technology team engineered an oversize in-car console display for MINI. We also designed MINI’s booth and coordinated its first-ever North America vehicle premiere. We brought BMW to life on the show floor and masterminded the brand’s immersive offsite ride-and-drive event. We fabricated and installed Mazda’s booth for our international partner Uniplan. And we made sure new client Hyundai started the auto show season off right.

So long story short: thousands of person-hours, dozens of great ideas, billions of brain cells, innumerable phone calls and texts. And 7 thrilled clients.

And the best part? We can’t wait to do it again. One major auto show down, 5 to go!

Read More

January 21, 2014 Awards

BMW Experience braves the elements to snag awards

To create a premium, personalized space at a golf course setting, we designed the BMW Experience, an award-winning, highly visible environment that served as the brand’s hub during the 2013 BMW Championship tour stop.

Designed around a clean white and BWM sky-blue color palette, the BMW Experience leveraged the brand’s signature rectilinear architecture and modern design elements like wood slats to create an inviting, polished outdoor environment highlighting:

  • the BMW vehicle lineup
  • the BMW-engineered Olympic bobsled
  • the BMW Fan Challenge, which awards a new BMW for a hole-in-one
  • pavilions dedicated to diesel and all-wheel-drive vehicles

Since Chicago weather can be dicey any time of the year, we knew there was a good chance the environment we created would need to maintain its premium appearance through extreme conditions. And, predictably, Chicago’s unpredictable weather put the BMW Experience to the test. But while thunderstorms and more than an inch of rain suspended play, The BMW Experience stood unvanquished, thanks in large part to Base 6, our proprietary post-and-beam architecture solution that served as the primary structural element.

Czarnowski also completely redesigned the branding and structures on other areas of the Conway Farms course, carrying the clean lines and brand-accurate color scheme to the Owners Pavilion, as well as seating areas and vehicle displays at select holes. In addition, the BMW tagline letters we designed and fabricated – a knowing homage to the iconic “HOLLYWOOD” sign – delighted visitors and added a dramatic architectural element to a rather remote area of the course.

And the awards? Two that we’re especially proud of. The BMW Experience took Silver in the 2013 Event Design Awards’ Best Outdoor Environment category. And the BMW Championship was named the PGA TOUR’s Tournament of the Year.

Read More

January 21, 2014 Exhibits

Creating Coca-Cola’s digital cold vault

Longtime client Coca-Cola turned to us to make sure its NACS exhibit really popped. The biggest show for convenience retailers like 7-Eleven and Circle K, NACS attendees convene in Atlanta to “shop” for store-stock products. Not coincidentally, NACS is also one of Coke’s biggest shows, offering huge sales opportunities – and huge competitors hoping to put a dent in Coke’s market share.

Our solution: the Digital Cold Vault, 60 video microtiles working together to create a digital version of a convenience store’s familiar huge beverage coolers. These “fridge walls” generate huge store profits, especially when they’re strategically stocked to offer exactly the right products to the store’s target customers. So we concepted and created the Digital Cold Vault to show buyers how coolers stocked with Coke products appeal to specific customer groups. And we did it via a life-size, real-time format capable of reconfiguring itself before attendees’ eyes.

From the outset, we understood that stopping show traffic required a solution that was both life-size and highly controllable in real-time via an interactive kiosk. Working closely with Coke, we also concentrated on embedding critical product information and videos into the experience, making it easy for Coke reps to naturally engage with retailer attendees. It worked. More than 120 retailers engaged with the DCV, often staying 15 minutes or longer to discuss shopper strategy with Coke reps. According to one of our Coke clients, the success of the NACS show was “a game-changer” that helped extend conversations “beyond the bottle” and into the brand’s thought leadership and unmatched category expertise.

Coke has also asked us to incorporate the Digital Cold Vault into three permanent installations and create a mobile version for Coke sales reps.

Read More