Audio MPEG is a Visual Stunner

Objectives:

• Embody and express the attributes of the AudioMPEG/Sisvel brand — bold, technical, sophisticated to represent its intangible product—licensing protection.
• Achieve high visibility on the show floor.

Strategy:

• Create an upscale/VIP environment with an overall clean, modern, European feel.
• Facilitate selective entry; the bulk of the exhibit is a private area for customers only.

Solution:

• Create a custom rental structure from the Base6 extrusion system and Ambidex, with fabric, hard wall and frosted acrylic surfaces.
• Provide punch and accent to the clean, white structure via the brand's vivid blue and orange color scheme.
• Integrate tone-on-tone brand textures (derived from the Sisvel logo) and dynamic color changing light that reflects the brand.
• Create an edgy, high fashion feel through supersized, backlit images of AudioMPEG’s trademark porcupine-haired girls (seen in its ads).
• Warm the environment with orange benches, chairs, and kick plates (on counters and bar). The furniture is rental, but the orange upholstery is custom specified.

Results:

• Audio MPEG successfully attracted its target audience, held meetings with highly qualified customers and prospects, and elevated its visibility.